Building a Website for Your Business
Want to learn my process and strategies to building powerful business websites? Here's a preview of my course content.
$49 for access to all 19 lessons
Course Content
Why Websites Are Hard
Learn why building a website is a complex yet rewarding challenge, and discover the essential insights that will help you create a powerful online presence.
Why You Need a Website
When you’re running a business, having a website is a given. But why are websites important and how do they really help your business?
Which Tool to Use
Explore the top website‑building platforms—from WordPress and Webflow to AI‑driven tools—so you can pick the perfect solution for your next project.
Websites and the Customer Funnel
Are you leveraging your website as the powerful marketing asset it is? Think about how your website can serve people across the customer journey.
Web vs. Social
Discover why relying on social platforms can jeopardize your audience and learn how owning a website and email list safeguards your business growth.
Ways to Get Your Website Built
Understand the best way to build your website—whether DIY, AI, agency, or freelancer—by weighing time, cost, speed, and risk to make an informed choice.
Web Process Overview
Get the proven, step‑by‑step web design process that transforms ideas into powerful sites—perfect for anyone looking to build a website efficiently and effectively.
Persona Development
Discover how crafting detailed personas can transform your website’s design and boost audience engagement.
Sitemap
Don’t get lost in the weeds. Discover how a well‑crafted sitemap can transform chaotic website content into a clear, user‑friendly structure that guides visitors effortlessly to what they need.
Wireframes
All those gray boxes might not look like much, but don’t underestimate the value of thoughtful wireframing. Discover how wireframes can streamline your web design process and save time.
Content
It’s time to tell your story. Here are a couple tips and tricks for communicating on the web. Get tips for how to craft effective web copy that keeps visitors engaged.
Website Mockups
Discover how compelling mockups transform bland wireframes into vibrant, brand‑perfect designs that bring your website vision to life.
Development
See how embracing flexible, iterative design ensures a smoother, more adaptable web development process.
Connecting a Custom Domain
Learn how to purchase and connect a custom domain to your website, turning that generic builder URL into a professional, memorable web address.
SEO & AEO
Understand SEO and AEO, who it’s for, and how to optimize your website to boost your site’s visibility.
Website Maintenance
Discover how strategic planning and hands‑on training can ensure your website stays robust, maintainable, and future‑proof, saving you time and costly surprises.
Getting Users to Your Site
Consider three strategies—buying, borrowing, and building—and how each can be used to grow awareness and gain website visitors.
Lead Generation
Discover how turning one‑way website traffic into genuine two‑way relationships can dramatically boost your lead generation and sales.
Analytics
Discover how leveraging analytics tools can transform your website’s performance, boost user engagement, and drive measurable marketing success.
Got a Project? Let's chat!
I’d love to hear about your business and how I can help!
